CASE STUDY: RUNAWAY CABARET
We got all up in show business.
On tonight’s episode: Team FRISK, our intern, and a group of young entrepreneurs steal the limelight
The experience of building a brand is quite unforgettable. Aahan and Ashmita came to us, seeking to launch their maiden voyage, Runaway Cabaret, a spin on the usual event collectives and talent management practices. The business revolves around a data-centric approach to crafting curated experiences that aim to personally resonate with whoever is a part of it. They also have aspirations to create a diverse community where brands, artists, venues and audience organically interact with each other.
Runaway Cabaret is fun, off the wall, young, engaging, and dynamic. The color palette, typography, and design motifs embody a sense of dynamic motion coupled with sparks of inquisitiveness. The main purpose is to invoke a sense of interest and prompt people to find out more.
Here’s some explorations that didn’t make the final casting list, but we’re proud of them anyway:
Runaway Cabaret was an exercise in visual exploration. The implicit effect of colors, typography, and patterns are essential to branding in general, but sometimes, they are the stars of the show. Lights out, exit stage left.
(Intern, Summer 2019)
graphic design and concept
design guidance, post-production